ACTIVISION - AMAZON ALEXA GHOST SKILL

2018 Silver Cannes Lion for Digital Craft: Innovative Use of Technology

2018 One Show Merit Innovation in Interactive / Experiential

2018 One Show Merit Integrated Digital & Physical Product

2018 Silver Clio Entertainment in Games: Innovation

2018 Gold Clio Entertainment in Digital / Mobile



PRODUCT 
INTERACTIVE
INTEGRATED 
ALEXA SKILLS
DIGITAL

The most immersive gaming companion ever made.



Landing page

CHALLENGE
Destiny 2’s massive video game universe can cause new players to feel intimidated and overwhelmed.

INSIGHT
Voice technology has become more prevalent, simplifying people’s lives in useful and magical ways.

IDEA
Bring Destiny 2’s in-game guide “Ghost,” to life—inside your smart home with an Amazon Alexa Skill and Physical Product.

An unprecedented Alexa Skill:
— The first Alexa Skill that works with a live video game
— Pulls from live game data to deliver custom advice
— Millions of possible responses
— Voiced by the in-game actor, Nolan North

-

I led the writing team to concept and produce thousands of responses in the tone of the in-game character “Ghost,” to make the Alexa Skill as immersive as possible. Here's a sample of some responses:



We created educational videos to help players—new and old—learn how to use the Alexa Skill. 







Amazon was so impressed, they even helped produce 4 spots in support of the Skill.











Here are more responses!


LOREM IPSUM, CA.          2018