ACTIVISION - AMAZON ALEXA GHOST SKILL PRODUCT & CAMPAIGN
Destiny is a first-person action shooter where players protect the last remnants of humanity. Players have a personal assistant Ghost, an A.I. to help guide their adventures. Our product brings Ghost to life into the connected home, innovating and enhancing the Destiny 2 experience for players. The Ghost Skill uses live game data and shows the power of integrating intelligent voice controls into video games in a thoughtful and useful way. It's the first of its kind and the most innovative and immersive gaming experience to date on Alexa.
Destiny is a first-person action shooter where players protect the last remnants of humanity. Players have a personal assistant Ghost, an A.I. to help guide their adventures. Our product brings Ghost to life into the connected home, innovating and enhancing the Destiny 2 experience for players. The Ghost Skill uses live game data and shows the power of integrating intelligent voice controls into video games in a thoughtful and useful way. It's the first of its kind and the most innovative and immersive gaming experience to date on Alexa.
CASE STUDY
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ROLE
Alongside the integrated campaign, I worked closely with UX to develop a product and seamless experience where all types of players can utilize Ghost — from newbies to seasoned veterans. Led a team to concept, write, and produce thousands of Alexa responses in the voice and tone of Destiny 2’s in-game character “Ghost.” Here's a sample of some responses:
EDUCATIONAL VIDEOS
As part of the campaign, we developed how-to videos for the Alexa skill.
AMAZON SPOTS
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