There are hundreds of shoe releases on social media a week. Each one follows the same tired formula, making it easy to get lost in the feeds of the intended audience.

So we went with the ridiculous route and made a mobile game with DJ Khaled at the forefront. As fans played and shared their scores online, the game bubbled to the top of social pages across the country.
With a limited budget and a small team—I wore a few hats... writing copy, UX, game design, music composition (which DJ Khaled himself approved upon the first listen), and sound design.

Launch video:

Here are the tracks I composed in about 4 hours using DJ Khaled approved our selects within days for the game.

And here’s some extended gameplay.