DJ KHALED X CHAMPS
There are hundreds of shoe releases on social media a week. Each one follows the same tired formula, making it easy to get lost in the feeds of the intended audience.
So we went with the ridiculous route and made a mobile game with DJ Khaled at the forefront. As fans played and shared their scores online, the game bubbled to the top of social pages across the country.
There are hundreds of shoe releases on social media a week. Each one follows the same tired formula, making it easy to get lost in the feeds of the intended audience.
So we went with the ridiculous route and made a mobile game with DJ Khaled at the forefront. As fans played and shared their scores online, the game bubbled to the top of social pages across the country.
ROLE
With a limited budget and a small team—I wore a few hats... writing copy, UX, game design, music composition (which DJ Khaled himself approved upon the first listen), and sound design.
Launch video:
Here are the tracks I composed in about 4 hours using beepbox.co. DJ Khaled approved our selects within days for the game.
And here’s some extended gameplay.
With a limited budget and a small team—I wore a few hats... writing copy, UX, game design, music composition (which DJ Khaled himself approved upon the first listen), and sound design.
Launch video:
Here are the tracks I composed in about 4 hours using beepbox.co. DJ Khaled approved our selects within days for the game.
And here’s some extended gameplay.