EXPEDIA - "Made to Travel"
Most travel marketing sells destinations. We sold the feeling of being changed by them. From Japanese housewives discovering Nashville to a woman finding her favorite food in a place she'd never been, the work was grounded in the real, unexpected reasons people travel.
That emotional honesty scaled across formats — long-form documentary, digital video, lower-funnel content — without losing its integrity. The creative elevated the brand. The business results followed.
Most travel marketing sells destinations. We sold the feeling of being changed by them. From Japanese housewives discovering Nashville to a woman finding her favorite food in a place she'd never been, the work was grounded in the real, unexpected reasons people travel.
That emotional honesty scaled across formats — long-form documentary, digital video, lower-funnel content — without losing its integrity. The creative elevated the brand. The business results followed.
‘Made to Travel' was a global campaign built to scale without losing soul. Thousands of assets across broadcast, digital, OOH, and social.
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