FACEBOOK - FACEVERSARY PERSONALIZED FILMS

A Faceversary marks a user’s anniversary of joining Facebook. We were tasked with refreshing their current Faceversary film.

With the power of data, we created a hyper-personalized film for billions of people.

To honor the Facebook journey of users around the world, we collaborated with Buck Design to develop an experience that takes every single person down their own customized memory lane. 

My partner’s personalized film:
—We crafted a personal narrative that was universal enough to translate into 46+ languages.
—We tested two versions of this Faceversary film to measure user sentiment.
—We developed a design system as part of a modular library for future personalized films and experiences.
With bespoke numbers highlighting the number of years a user has been a member, our Faceversary film will continue to generate for billions of users for the next 4-5 years until the next refresh.