MITSUBISHI MOTORS - SUMMER SALES EVENT

It’s summertime and if you’re a consumer, chances are you’ve seen a car ad. That’s right. Cars zooming down winding roads in various environments to show off their versatility. Complete with a catchy soundtrack, and/or VO going on about all the vehicle’s available features.

We wanted to take a slight departure from that and instead show the Mitsubishi Motors lineup in a new, multi-colored light. 
This integrated campaign included radio, print, banners, dealership takeovers, balloons, OOH, OLV, digital banners, and broadcast.

BROADCAST



We also cut it down for social, digital, and dealership usage.

OOH & DEALERSHIP