NVIDIA SHIELD - REBRAND PRODUCT LAUNCH

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Originally “Made To Game,” “This Is How You Play TV” became a new stake in the ground that marked SHIELD's departure from NVIDIA's roots of strictly hardcore gaming. 

NVIDIA has always used CGI to demonstrate their products, and their target audience was mostly technology enthusiasts and gamers.

Our message was that these days we no longer “watch TV,” we “play TV.”






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LOREM IPSUM, CA.          2017