NVIDIA SHIELD - “RULE THE LIVING ROOM”

NVIDIA SHIELD can do almost anything—stream movies, play games, run apps, etc. We wanted to show off those things during a 10,000+ foot free-fall, highlighting that you too can do almost anything you want with your living room. 

Since NVIDIA is known for realistic computer-generated graphics, the film got people talking about whether or not the stunt was real. The only things we faked were the footage on the flatscreen TV and the skydiving cat.
FILM



ROLE
The shortest script I’ve ever written for one of the biggest and most dangerous shoots I’ve ever been a part of. I also wrote copy for the landing page and idea for the accompanying interactive website.

BTS DOCUMENTARY






INTERACTIVE SITE
To further establish how real this was—we put control of the video in everyone’s hands. Our interactive site let people watch the drop, over and over again from different POVs.






SITE DESIGN & COPY