We needed to show the world how NVIDIA SHIELD could "Rule The Living Room." So what better way to prove that than to just throw an entire living room out of a plane?

SHIELD can do almost anything—stream movies, play games, run apps, etc. We wanted to show off those things during a 10,000+ foot free-fall, highlighting how you can do anything you want with your living room.

Because NVIDIA is known for realistic computer-generated graphics, the film got people talking about whether or not the stunt was real. The only things we faked were the footage on the flatscreen TV and the skydiving cat.

We also produced a behind-the-scenes documentary of it all.

To further establish how real this was—we put control of the video in everyone’s hands. Our interactive site let people watch the drop, over and over again from different POVs.

Site design: