PANDA EXPRESS - LUNAR NEW YEAR EXPERIENTIAL
Lunar New Year is a 15-day festival celebrated by East Asia and Asian-Americans. Panda Express wanted to formally welcome the rest of America to this colorful celebration.
Lunar New Year is a 15-day festival celebrated by East Asia and Asian-Americans. Panda Express wanted to formally welcome the rest of America to this colorful celebration.
CASE STUDY
ROLE
Ideation of each room’s purpose, production, launch campaign, and street team. We created a 5-room, 6-day experiential event that gave people a reason to learn & share, while still maintaining the magic & essence of the holiday.
THE ROOMS
The Room of Luck - Attendees stand on podiums that trigger a wind tunnel filled with red envelopes.
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The Room of Longevity - A long hallway with hundreds of noodles that can be pulled and hooked onto opposite walls—creating an ever-changing, dynamic environment.
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The Room of Happiness - A confetti-filled room with a lion head and playable traditional Chinese drums.
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The Room of Prosperity - A sea of larger-than-life mandarin oranges.
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The Room of Hope - An infinity room of lit lanterns inviting people to participate in the tradition of sending a wish.
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Each room featured a video or audio clip from people from the Chinese American community sharing their personal Lunar New Year stories to entertain and educate.
ROLE
Ideation of each room’s purpose, production, launch campaign, and street team. We created a 5-room, 6-day experiential event that gave people a reason to learn & share, while still maintaining the magic & essence of the holiday.
THE ROOMS
The Room of Luck - Attendees stand on podiums that trigger a wind tunnel filled with red envelopes.
The Room of Longevity - A long hallway with hundreds of noodles that can be pulled and hooked onto opposite walls—creating an ever-changing, dynamic environment.
The Room of Happiness - A confetti-filled room with a lion head and playable traditional Chinese drums.
The Room of Prosperity - A sea of larger-than-life mandarin oranges.
The Room of Hope - An infinity room of lit lanterns inviting people to participate in the tradition of sending a wish.
Each room featured a video or audio clip from people from the Chinese American community sharing their personal Lunar New Year stories to entertain and educate.