SALESFORCE - BRAND CAMPAIGN
During the Superbowl, Salesforce pitched to the masses they were going to lead the charge in creating a more sustainable, equitable, and accessible planet. Not shooting for the stars to Mars, like some *unmentionable* CEOs and companies, but creating a better world right down here on Earth.
Salesforce, with the help of brand ambassador Matthew McConaughey, surprised and delighted fans in their first integrated campaign across film, digital, print, and social.
Salesforce, with the help of brand ambassador Matthew McConaughey, surprised and delighted fans in their first integrated campaign across film, digital, print, and social.
ROLE
Part of a small army of writers crafting copy across owned social channels. We joined the growing team in the middle of the project so my partner and I didn’t work on the main script for the launch film, however, we helped to shape the campaign.
LAUNCH FILM
PRINT + SOCIAL
Part of a small army of writers crafting copy across owned social channels. We joined the growing team in the middle of the project so my partner and I didn’t work on the main script for the launch film, however, we helped to shape the campaign.
LAUNCH FILM
PRINT + SOCIAL