VISA - 2016 RIO OLYMPIC GAMES

VIDEO
SOCIAL
DIGITAL
EXPERIENTIAL
Both Visa and the Olympics have always stood for acceptance. As a sponsor of the 2016 Olympic Games in Rio, Visa wanted to bring people together in a way that truly helped create a more accepting world. But how do you create a meaningful connection between strangers who have nothing in common or share the same language?



AN INTERACTIVE IN-CAR EXPERIENCE

First, we created a partnership with Uber to bring people together in a natural way. We then created a digital, Olympic-themed experience that was hosted in special UberPool vehicles. We called this experience the Visa RioPool, which riders could request if they used their Visa.



Inside the cars, an interactive display let riders try on a selection of Olympic-themed face filters. Once they found their favorite, the riders created short videos together and shared them through Facebook Messenger. In just six weeks, this proprietary technology was created from scratch and implemented in six cities around the world.
LOREM IPSUM, CA.          2017