Zip - US Launch Campaign

Zip and Quadpay merged, and expanded to the US, becoming the fourth-to-market player in the cluttered “buy now pay later” category.
Zip’s proposition is different. You can use them absolutely anywhere you want, online or offline, so every buying occasion is transformed into a smarter way to pay.

We wanted to hijack culture and show that everything, anywhere is “Zippable.” We launched with an anthem that lets the world know “You Can Zip That.”

LAUNCH FILM



For media, this meant that we hijack other brand’s advertising, by pointing out all the things you can Zip.

OOH



BUMPERS FOR STREAMING AND YOUTUBE




The result was a huge brand awareness lift among under 45s from 0% in July to 13.6% (an all time high) in October 2021.