Zip - US Launch Campaign
Zip and Quadpay merged, and expanded to the US, becoming the fourth-to-market player in the cluttered “buy now pay later” category.
Zip’s proposition is different. You can use them absolutely anywhere you want, online or offline, so every buying occasion is transformed into a smarter way to pay.
We wanted to hijack culture and show that everything, anywhere is “Zippable.” We launched with an anthem that lets the world know “You Can Zip That.”
Zip and Quadpay merged, and expanded to the US, becoming the fourth-to-market player in the cluttered “buy now pay later” category.
Zip’s proposition is different. You can use them absolutely anywhere you want, online or offline, so every buying occasion is transformed into a smarter way to pay.
We wanted to hijack culture and show that everything, anywhere is “Zippable.” We launched with an anthem that lets the world know “You Can Zip That.”
ROLE
ACD/copywriter in developing and crafting the copy formula, in addition to sourcing pop culture clips and relevant placements.
LAUNCH FILM
For media, this meant that we hijack other brand’s advertising, by literally pointing out all the things you can Zip.
OOH
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BUMPERS FOR STREAMING AND YOUTUBE
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The result was a huge brand awareness lift among under 45s from 0% in July to 13.6% (an all time high) in October 2021.
ACD/copywriter in developing and crafting the copy formula, in addition to sourcing pop culture clips and relevant placements.
LAUNCH FILM
For media, this meant that we hijack other brand’s advertising, by literally pointing out all the things you can Zip.
OOH
BUMPERS FOR STREAMING AND YOUTUBE
The result was a huge brand awareness lift among under 45s from 0% in July to 13.6% (an all time high) in October 2021.